I cruise through a lot of church websites during my week. I have to admit right off that I am a church junky. I love seeing what other churches are doing, and can we steal...I mean learn anything from them? My favorite thing to do on vacation is visit other churches. I have managed to catch 4 different churches on one Sunday morning! (It can be done, but you have to be a little rude leaving - sorry!) My wife thinks that I have a serious illness and the last thing a pastor should want to do on vacation is go to church that much. I can't help it - I love it.
I say all of that to justify myself as somewhat of an expert on what I have to say next:
I have one major pet peeve with a lot of church websites - please do not put real pictures of what you are doing until you are ready to do it well. Just don't do it! There are some great stock photos out there of really happy looking people to fill the void until then. I am sure that your people had a great time at the lake trip last weekend, but I don't know if that's the first images I want of your church! I would think that one of the goals of a church website is to present your church in the best light to the unchurched public. What is it that they say in business - "Fake it until you make it"? We might be able to learn something from that - at least on our websites.
OK, I feel better now. Back to cruising... :-)